Editions 005–008 · Download center

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Edition by edition

005–008

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Edition 005

The $2,000 Video

A creator deal is usually several decisions wearing one price tag

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P01The $35 invoiceNike · Carolyn Davidson · the SwooshPDF · image ZIP

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P02What does ‘buy’ mean?Apple purchase interfacePDF · image ZIP

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P03The source-file questionCanva download and sharing controlsPDF · image ZIP

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Edition 006

The Person Inside the Asset

A finished post can contain a copyrighted work, a performance, an identity, and a future edit.

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P04Permission to post is not permission to changeTikTok reuse and editing controlsPDF · image ZIP

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P05Credit is not clearanceObama · Garcia · AP · FaireyPDF · image ZIP

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P06The person inside the assetOpenAI · Scarlett Johansson · SkyPDF · image ZIP

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P07Paid work is not automatically work made for hireNASA Graphics Standards ManualPDF · image ZIP

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Edition 007

The Asset’s Afterlife

The file did not change. Its commercial life did.

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P08Partnership Ads / Spark AdsMeta · TikTokPDF · image ZIP

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P09YouTube Embed / Big Buck BunnyBlender Foundation · YouTubePDF · image ZIP

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P10The notice must be realNetflix availability noticePDF · image ZIP

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P11Keep the records in their yearsMcDonald’s Canada Menu HeistPDF · image ZIP

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P12The podium and the flagMichael Jordan · Nike · Reebok · 1992 OlympicsPDF · image ZIP

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Edition 008

The Smallest Institution in the Campaign

One post can contain an entire organization.

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Article files are generated directly from the canonical Markdown. Supporting visual files below remain separate so article text is never misrepresented as part of the 118-slide master.