Edition 005 · August 2026 · 8 min read
The $2,000 Video
A creator deal is usually several decisions wearing one price tag
Institutions of One · Editions 001 to 009
Nine editions about the institution hidden inside one person’s work.
Read them in order. Editions 001 to 004 are read on the main site, which holds the cited copy of every edition. Editions 005 to 009 are read here, each with its own visual stories.
Start with Edition 001 (opens on the main site in a new tab)All nine editions
- 001Read on the main site (opens in a new tab)
When Does One Person Become an Institution? (opens on the main site in a new tab)
What does a person have to build, carry, and control before their work begins to function like an institution?
- 002Read on the main site (opens in a new tab)
Your Career Has a Supply Chain (opens on the main site in a new tab)
Dependence is unavoidable. The danger is a dependency you cannot see, replace, negotiate with, or survive without.
- 003Read on the main site (opens in a new tab)
Your Archive Is Not a Backup (opens on the main site in a new tab)
An export can preserve the objects you made while losing the operating memory that made them useful.
- 004Read on the main site (opens in a new tab)
The Exit Is Part of the Architecture (opens on the main site in a new tab)
The right to download the parts is not the same as a path for the work to continue somewhere else.
- 005Read edition →
The $2,000 Video
A creator deal is usually several decisions wearing one price tag
- 006Read edition →
The Person Inside the Asset
A finished post can contain a copyrighted work, a performance, an identity, and a future edit.
- 007Read edition →
The Asset’s Afterlife
The file did not change. Its commercial life did.
- 008Read edition →
The Smallest Institution in the Campaign
One post can contain an entire organization.
- 009Read edition →
All Media, Now Known or Hereafter Devised
One clause in a contract can decide who controls tomorrow’s use of today’s video
Editions 005 to 009, with their visual stories
Edition 006 · August 2026 · 9 min read
The Person Inside the Asset
A finished post can contain a copyrighted work, a performance, an identity, and a future edit.
Edition 007 · August 2026 · 9 min read
The Asset’s Afterlife
The file did not change. Its commercial life did.
Edition 008 · August 2026 · 10 min read
The Smallest Institution in the Campaign
One post can contain an entire organization.
Edition 009 · October 2026 · 8 min read
All Media, Now Known or Hereafter Devised
One clause in a contract can decide who controls tomorrow’s use of today’s video