McDonald's Canada's International Menu Heist records must stay in their own years.
P11 · McDonald’s Canada Menu Heist
Keep the records in their years
8 frames5 asset recordsPublication gated
2025: International Menu Heist — Global McDonald's-inspired icons appear in Canada.
2026: Spotted, secured—The World Menu Heist is back.
A global reference can still be a Canada-centered campaign record.
Same organizing idea does not mean same assets, dates or permissions.
Recognition does not require reproducing the campaign photography.
Keepable tool: the campaign-iteration ledger.
Keep the heists separate.
Counsel review
Review this package in four steps
Nothing is cleared or published by using this page. Open supporting records only when needed.
Sources20 records
What supports this story
- World Employment and Social Outlook 2021 — The Role of Digital Labour Platforms in Transforming the World of WorkInternational Labour Organization · authority/proof boundary
- Balancing Act: The Role of Digital Platforms in Shaping the Conditions of Creative WorkInternational Labour Organization · authority/proof boundary
- The Future of Work — EU Platform Work Directive overviewEuropean Commission · authority/proof boundary
- Multi-Platform Content Creation: The Configuration of Creator Ecology through Platform Prioritization, Content Synchronization, and Audience ManagementACM CHI · authority/proof boundary
- The Nested Precarities of Creative Labor on Social MediaSocial Media + Society / Sage · authority/proof boundary
- Europeana Public Domain Guidance and Rights StatementsEuropeana Foundation · authority/proof boundary
- Smithsonian Open AccessSmithsonian Institution · archive/context evidence
- Creative Commons License ChooserCreative Commons · authority/proof boundary
- Perma.ccPerma.cc / Harvard Library Innovation Lab · authority/proof boundary
- Graphic Artists GuildGraphic Artists Guild · authority/proof boundary
- Volunteer Lawyers for the Arts — New YorkVolunteer Lawyers for the Arts · authority/proof boundary
- Copyright Public Records SystemU.S. Copyright Office · claim/context evidence
- Smithsonian Learning LabSmithsonian Institution · archive/context evidence
- MiradorCommunity-driven IIIF project · claim/context evidence
- Hypothesis ProjectHypothesis nonprofit/open-standards project · claim/context evidence
- TwineInteractive Fiction Technology Foundation project · claim/context evidence
- Data.gov API and CatalogU.S. General Services Administration · archive/context evidence
- OK2UseOK2Use · claim/context evidence
- FTC Paid-Influencer Enforcement ArchiveFederal Trade Commission · literal-media candidate
- The Asset’s AfterlifeInstitutions of One Reader · reader experience/companion surface
Tools and interactives55 records
Explore the system
- Balancing Act: The Role of Digital Platforms in Shaping the Conditions of Creative WorkInternational Labour Organization · authority/proof boundary
- Learning Engine Video SeriesU.S. Copyright Office · literal-media candidate
- Wanna Work Together?Creative Commons · literal-media candidate
- Creative Commons KiwiCreative Commons Aotearoa New Zealand · literal-media candidate
- Building on the PastCreative Commons · literal-media candidate
- Creative Commons Video LibraryCreative Commons · literal-media candidate
- Europeana Public Domain Guidance and Rights StatementsEuropeana Foundation · authority/proof boundary
- Smithsonian Open AccessSmithsonian Institution · archive/context evidence
- OpenverseOpenverse / WordPress · literal-media candidate
- Advice for Social Media InfluencersFederal Trade Commission · literal-media candidate
- Meta Ad LibraryMeta · reader action/tool
- LinkedIn Ad LibraryLinkedIn · reader action/tool
- Google Ads Transparency CenterGoogle · reader action/tool
- TikTok Creative Center — Top AdsTikTok · reader action/tool
- OpenverseOpenverse / WordPress project · literal-media candidate
- Europeana APIs and IIIFEuropeana Foundation · reader action/tool
- Creative Commons License ChooserCreative Commons · authority/proof boundary
- Creative Commons Search PortalCreative Commons · reader action/tool
- RightsStatements.orgRightsStatements.org consortium · reader action/tool
- C2PA Conformance ExplorerCoalition for Content Provenance and Authenticity · reader action/tool
- Content Credentials VerifyContent Authenticity Initiative · reader action/tool
- c2patoolContent Authenticity Initiative contributors · reader action/tool
- Digimarc C2PA Browser ExtensionDigimarc · reader action/tool
- Internet Archive Save Page NowInternet Archive · reader action/tool
- Perma.ccPerma.cc / Harvard Library Innovation Lab · authority/proof boundary
- Zotero and Web APICorporation for Digital Scholarship · reader action/tool
- Crossref REST APICrossref · reader action/tool
- Unpaywall APIOurResearch · reader action/tool
- DataCite Commons and APIDataCite · reader action/tool
- FlourishFlourish / Canva · playable/embed candidate
- DatawrapperDatawrapper · playable/embed candidate
- Google Dataset SearchGoogle · reader action/tool
- GitHub Repository REST APIGitHub · reader action/tool
- LinkedIn Publishing Platform GuidelinesLinkedIn · reader action/tool
- LinkedIn Article and Newsletter Publishing HelpLinkedIn · reader action/tool
- FTC Endorsement Guides and Disclosures 101U.S. Federal Trade Commission · literal-media candidate
- YouTube Embedded Sponsorship and Paid-Promotion RulesYouTube / Google · playable/embed candidate
- Graphic Artists GuildGraphic Artists Guild · authority/proof boundary
- Volunteer Lawyers for the Arts — New YorkVolunteer Lawyers for the Arts · authority/proof boundary
- Authors Alliance ResourcesAuthors Alliance · reader action/tool
- Creative Commons Global NetworkCreative Commons · reader action/tool
- Copyright Public Records SystemU.S. Copyright Office · claim/context evidence
- Virtual Card CatalogU.S. Copyright Office · reader action/tool
- Copyright Registration ToolkitU.S. Copyright Office · reader action/tool
- Library of Congress IIIF Image ServicesLibrary of Congress · literal-media candidate
- Smithsonian Learning LabSmithsonian Institution · archive/context evidence
- JuxtaposeJSNorthwestern University Knight Lab · literal-media candidate
- SoundCiteJSNorthwestern University Knight Lab · literal-media candidate
- MiradorCommunity-driven IIIF project · claim/context evidence
- Hypothesis ProjectHypothesis nonprofit/open-standards project · claim/context evidence
- H5P Content Types and Accessibility MatrixH5P core team · literal-media candidate
- TwineInteractive Fiction Technology Foundation project · claim/context evidence
- Data.gov API and CatalogU.S. General Services Administration · archive/context evidence
- OK2UseOK2Use · claim/context evidence
- Asset AfterlifeInstitutions of One Reader · reader experience/companion surface
Rights and permitted use5 asset records
What may appear
Asset AfterlifeHOLD
Companion Reader experience
Credit Institutions of One Reader. Source: https://institutions-of-one-reader.vercel.app/experiences/asset-afterlife
License RN-controlled Reader surface
File availability REMOTE REFERENCE ONLY
OpenverseHOLD
Never auto-approve a result from aggregator metadata.
Credit Openverse / WordPress. Source: https://openverse.org/about
License Discovery only; Openverse explicitly does not verify indexed licenses or attribution; original-source review and rights freeze mandatory
File availability REMOTE REFERENCE ONLY
OpenverseHOLD
Never auto-clear from indexed metadata alone.
Credit Openverse / WordPress project. Source: https://openverse.org/
License License varies; verify every record at original source
File availability REMOTE REFERENCE ONLY
DatawrapperHOLD
Keep downloadable data and static fallback; quarterly QA.
Credit Datawrapper. Source: https://www.datawrapper.de/
License Dataset rights remain separate; service terms govern embeds/exports
File availability REMOTE REFERENCE ONLY
SoundCiteJSHOLD
Inline listen-to-the-evidence moments inside articles without a detached player.
Credit Northwestern University Knight Lab. Source: https://soundcite.knightlab.com/
License Audio, performance and composition rights remain separate; transcript is required for accessibility.
File availability REMOTE REFERENCE ONLY
Captions, credits, alt text and proof limits
Visual treatment
2025 — INTERNATIONAL MENU HEIST | 2026 — THE WORLD MENU HEIST IS BACK | Two dated campaign lanes
Alt text
Screenshot of McDonald's Canada's official 2026 World Menu Heist newsroom record, used to distinguish the later campaign iteration.
Credit
McDonald's Canada newsroom; 2025 and 2026 records; exact displayed publication dates must remain attached to their respective source captures. No campaign imagery. Analysis: Institutions of One / RN Collins.
Rights posture
REVIEW EVIDENCE — NOT CLEARED
Proof boundary
Proves McDonald's Canada published two records; it does not establish continuity of every product, market or right.
Asset SHA-256642a52696d06ab89cd91d70ed18b028cb96c0e30f8fdb6b739b4cf8d88fdbebd
Visual treatment
MCDONALD'S CANADA NEWSROOM — 2025 RECORD | 2025 record card
Alt text
Screenshot of McDonald's Canada's official 2025 International Menu Heist newsroom record, used to distinguish the first campaign iteration.
Credit
McDonald's Canada newsroom; use exact displayed date from the live source capture; title-only identity strip.
Rights posture
REVIEW EVIDENCE — NOT CLEARED
Proof boundary
Does not prove licensing, ownership, sales performance or availability outside the reported record.
Asset SHA-256b7d2c33bf726ae612b1e84296f984810b6a2c0d2d400e5fc8da7ab8ad5bac058
Visual treatment
MCDONALD'S CANADA NEWSROOM — 2026 RECORD | 2026 record card
Alt text
Screenshot of McDonald's Canada's official 2026 World Menu Heist newsroom record, used to distinguish the later campaign iteration.
Credit
McDonald's Canada newsroom; use exact displayed date from the live source capture; title-only identity strip.
Rights posture
REVIEW EVIDENCE — NOT CLEARED
Proof boundary
Does not establish that the 2026 record is identical to the 2025 campaign.
Asset SHA-256642a52696d06ab89cd91d70ed18b028cb96c0e30f8fdb6b739b4cf8d88fdbebd
Visual treatment
GLOBAL INSPIRATION → CANADA CAMPAIGN | Territory map
Alt text
Screenshot of McDonald's Canada's official 2026 World Menu Heist newsroom record, used to distinguish the later campaign iteration.
Credit
Institutions of One / RN Collins; original editorial design, 2026.
Rights posture
REVIEW EVIDENCE — NOT CLEARED
Proof boundary
No claim that each referenced menu item was offered globally or continuously.
Asset SHA-256642a52696d06ab89cd91d70ed18b028cb96c0e30f8fdb6b739b4cf8d88fdbebd
Visual treatment
2025 RECORD ≠ 2026 RECORD | Record comparison
Alt text
Screenshot of McDonald's Canada's official 2026 World Menu Heist newsroom record, used to distinguish the later campaign iteration.
Credit
Institutions of One / RN Collins; original editorial design, 2026.
Rights posture
REVIEW EVIDENCE — NOT CLEARED
Proof boundary
Does not characterize the campaigns' private agreements.
Asset SHA-256642a52696d06ab89cd91d70ed18b028cb96c0e30f8fdb6b739b4cf8d88fdbebd
Visual treatment
NAME | DATE | TERRITORY | RELATIONSHIP | Text-only identity system
Alt text
Screenshot of McDonald's Canada's official 2026 World Menu Heist newsroom record, used to distinguish the later campaign iteration.
Credit
Institutions of One / RN Collins; original editorial design, 2026.
Rights posture
REVIEW EVIDENCE — NOT CLEARED
Proof boundary
Does not itself resolve trademark, quotation or excerpt review.
Asset SHA-256642a52696d06ab89cd91d70ed18b028cb96c0e30f8fdb6b739b4cf8d88fdbebd
Visual treatment
DATE | MARKET | ASSETS | CONTRIBUTORS | CLAIMS | APPROVALS | Campaign ledger
Alt text
Screenshot of McDonald's Canada's official 2026 World Menu Heist newsroom record, used to distinguish the later campaign iteration.
Credit
Institutions of One / RN Collins; original editorial design, 2026.
Rights posture
REVIEW EVIDENCE — NOT CLEARED
Proof boundary
Educational workflow; not evidence of either campaign's underlying contracts.
Asset SHA-256642a52696d06ab89cd91d70ed18b028cb96c0e30f8fdb6b739b4cf8d88fdbebd
Visual treatment
MCDONALD'S CANADA — 2025 / 2026 | Separate dated records
Alt text
Screenshot of McDonald's Canada's official 2026 World Menu Heist newsroom record, used to distinguish the later campaign iteration.
Credit
Institutions of One / RN Collins; original editorial design, 2026.
Rights posture
REVIEW EVIDENCE — NOT CLEARED
Proof boundary
No campaign or product image is reproduced.
Asset SHA-256642a52696d06ab89cd91d70ed18b028cb96c0e30f8fdb6b739b4cf8d88fdbebd
Loading saved review…