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Institutions of One
Editions 005–008
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P11 · McDonald’s Canada Menu Heist
Keep the records in their years
8 frames
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P11-01
Two official newsroom records describe separately dated campaign iterations.
P11-02
The first source remains a separate 2025 newsroom record.
P11-03
The second source remains a separate 2026 newsroom record.
P11-04
Separate inspiration territory from the campaign market and publication source.
P11-05
Each iteration needs its own asset list, contributors, claims and approvals.
P11-06
A literal text identity strip can establish the named record while protected imagery stays out.
P11-07
Never let a later campaign inherit an earlier campaign's evidence by proximity.
P11-08
Preserve the source, date and asset boundary for each iteration.
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