Skip to content
I/1
Institutions of One
Editions 005–008
Visual gallery
Interactive
Sources
Editions 001–004 archive
(opens in a new tab)
↗
← Collection
Gallery
Review
Downloads
P13 · IKEA BILLY instructions
The brief is an operating system
9 frames
01
02
03
04
05
06
07
08
09
Select any frame to enlarge it.
Begin slideshow
P13-01
Good instructions make inputs, sequence and finished state visible before work begins.
P13-02
Inputs can include people, claims, files, products, locations, music and approvals.
P13-03
Research → script → produce → review → approve → publish.
P13-04
Claims, rights, identity, disclosure, accessibility and route each need a visible check.
P13-05
Name the approved version, format, account, placement, date and archive location.
P13-06
The brief becomes useful when it connects what enters, what happens, what is checked and what exits.
P13-07
Full usage · worldwide · perpetual · raw files included each require operational definitions.
P13-08
Objective · audience · deliverables · contributors · routes · edits · approvals · closeout
P13-09
Make the work legible before asking one person to carry it.
← Previous
All stories
Next →