Institutions of One
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ftc.govregulatory guidance, brochure, and videoU.S. Federal Trade Commission · original sourceOpen source player ↗
Government guidance; check individual media notices; not individualized legal advice

Tool + platform · Regulatory guidance, brochure, and video

FTC Endorsement Guides and Disclosures 101

U.S. Federal Trade Commission
Original source linkedPublic web, downloadable guidance, video

Part of RN Collins, selected work

What this source shows

The FTC's influencer page gathers its Endorsement Guides, the Disclosures 101 brochure and a Q&A on common endorsement questions. It explains when and how to disclose a material connection with a brand.

Rights and reuse
Government guidance; check individual media notices; not individualized legal advice
Access
Public web, downloadable guidance, video
Currency
Changes fairly often; check the source for updates.
Open original source ↗

Why it matters

The FTC says disclosing a brand relationship is the creator's responsibility, so learn the rules before you post sponsored work.

Where this series uses it

No edition or tool links to this record yet. It is part of the research behind the series.