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U.S. federal government publication

Authority + data · Government guidance

Native Advertising: A Guide for Businesses

Federal Trade Commission
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Part of RN Collins, selected work

What this source shows

FTC guidance on native advertising. It says ads should not mislead about their commercial nature and that disclosures must be clear, unambiguous, and placed near the ad.

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Why it matters

Sponsored content that looks like editorial invites deception claims, so placement and wording of the label matter.

Where this series uses it

No edition or tool links to this record yet. It is part of the research behind the series.