Institutions of One
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Name, image, and likeness

United States Patent and Trademark Office
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Part of RN Collins, selected work

What this source shows

USPTO explains that name, image, and likeness rights are protected mainly by state law and vary by state. It says there is no federal personality-rights law.

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Why it matters

Whether a brand can use a creator's face or voice depends on the state, so the location matters as much as the contract.

Where this series uses it

No edition or tool links to this record yet. It is part of the research behind the series.