Decision 1 of 4
The brief arrives
A brand asks for a campaign in ten days. The scope lists three videos, but says nothing about revisions, source files or reuse.
Choose the consequence
A creative-rights decision story.
Make four ordinary production choices. Watch operational consequences accumulate. There is no universal “correct” contract—only tradeoffs that become easier to manage when they are explicit.
Use the friction
Questions to carry into the real agreement.
- What exactly is delivered—and what remains a production dependency?
- Who can edit, adapt, license, distribute or archive the work?
- How do duration, territory, channels and paid amplification change the fee?
- What requires separate consent, disclosure or third-party clearance?
This educational scenario provides general information, not legal advice. Facts, law, contracts and jurisdiction matter; consult qualified counsel for a specific matter.