P01: The $35 invoice
Institutions of One, 10 slides. Byline: RN Collins.

Frame: Sailko, CC BY 3.0, cropped (the photograph of the machine around every slide)

Each credit below names the photographer or creator and links to the source page. Where the source names a license, the license is shown with the credit.

Slides, in order:

Slide 01A (P01-01a.jpg)
  Credit: Source: Nike, Inc. archive
  Source: https://about.nike.com/en/magazine/nike-swoosh-logo-history
  Alt text: Slide 1 of 10. Text on the slide: Carolyn Davidson designed Nike’s Swoosh in 1971. Image: Photograph of an original black leather football boot with a large cream Swoosh on the side, shown angled on a pale grey ground. Nike's caption calls it an original example of 'the Nike' football boot, the first shoe to feature a Swoosh. It shows the mark Carolyn Davidson designed in its first product use; it does not show Davidson.

Slide 01B (P01-01b.jpg)
  Credit: Photo: Alastair Philip Wiper
  Source: https://www.itsnicethat.com/articles/nike-form-follows-motion-vitra-design-museum-exhibition-project-180924
  Alt text: Slide 2 of 10. Text on the slide: Nike’s own archive confirms she billed just $35 for it. Image: Photograph inside Nike's own archive in Beaverton, Oregon: a wall sign reading 'Department of Nike Archives' above stacks of labeled bankers boxes, with an archive staff member in a red sweatshirt lifting one box, face turned down. Vitra's caption: documents wait to be refiled. It shows the archive the slide names; it does not show the invoice or what any box contains.

Slide 02 (P01-02.jpg)
  Credit: Source: Nike, Inc.
  Source: https://about.nike.com/en/magazine/nike-swoosh-logo-history
  Alt text: Slide 3 of 10. Text on the slide: A tiny invoice became a huge ownership story. Image: Illustrative photo: an aerial view straight down on a Manhattan street, with a giant black Swoosh on the white roof of Nike's New York headquarters among taxis and glass towers (Nike photograph). It shows how large the mark became. It does not show the invoice, an ownership record or any agreement.

Slide 03A (P01-03a.jpg)
  Credit: Source: Nike, Inc. archive
  Source: https://about.nike.com/en/magazine/nike-swoosh-logo-history
  Alt text: Slide 4 of 10. Text on the slide: The invoice records a price. It does not reveal every right exchanged. Invoice record. Price: $35. Assignment: not shown. Image: Illustrative photo: a handwritten note on cream paper signed 'Carolyn', addressed to 'Jeff', about sample shoe plugs for soccer shoes, with small pasted-up NIKE lettering and Swoosh options below (Nike archive photograph). It is Carolyn Davidson's own work paperwork, undated. It is not the $35 invoice and records no price, assignment or license.

Slide 03B (P01-03b.jpg)
  Credit: Photo: LeDroider · CC0
  Source: https://commons.wikimedia.org/wiki/File:Nike_Cortez.jpg
  Alt text: Slide 5 of 10. Text on the slide: License: not shown. Media and territory: not shown. Image: Illustrative photo: A white Nike Cortez running shoe with a red Swoosh on a retail display shelf. It stands for the Swoosh in use on products sold in the market; it is not the Davidson invoice, and it shows nothing about license, media or territory.

Slide 04 (P01-04.jpg)
  Credit: Source: Nike, Inc. archive
  Source: https://about.nike.com/en/magazine/nike-swoosh-logo-history
  Alt text: Slide 6 of 10. Text on the slide: The work delivered was a logo. The legal deal may have contained much more. Image: Photograph of a sheet of paper in Nike's archive carrying two 'nike' wordmark-and-Swoosh logo drawings in black ink and the handwritten signature 'Carolyn Davidson'. It is Davidson's own logo artwork, the kind of thing the slide calls the work delivered. The page does not say which drawing was handed over or when.

Slide 05 (P01-05.jpg)
  Credit: Photo: Alastair Philip Wiper
  Source: https://about.nike.com/en/magazine/nike-swoosh-logo-history
  Alt text: Slide 7 of 10. Text on the slide: To know what Nike received, you need the actual agreement, not the legend. What we know: Nike’s published account supports the $35 invoice fact. What we don’t: It does not establish the invoice text, assignment, license, later compensation, or complete legal effect. Image: Illustrative photo: a narrow aisle between two bright orange rolling shelf units in Nike's archive, packed with labeled shoe boxes and cartons under fluorescent light (photograph by Alastair Philip Wiper for Nike). It stands for the idea that the real answer sits in a record someone has to find. It is not the Davidson agreement and does not show what Nike received.

Slide 06 (P01-06.jpg)
  Credit: Source: Nike, Inc. archive
  Source: https://www.itsnicethat.com/articles/nike-form-follows-motion-vitra-design-museum-exhibition-project-180924
  Alt text: Slide 8 of 10. Text on the slide: For an Institution of One, price, files, copyright and usage are separate choices. Image: Illustrative photo: a white presentation board with a pasted-up 'nike' script wordmark above a black Swoosh, blue handwritten production notes beside them and the signature Carolyn Davidson at lower right (Vitra Design Museum press image, Nike archive artwork, captioned 1972). It shows finished artwork as a physical file. It does not show any price, copyright or usage terms.

Slide 07 (P01-07.jpg)
  Credit: Source: Nike, Inc. archive
  Source: https://about.nike.com/en/magazine/nike-swoosh-logo-history
  Alt text: Slide 9 of 10. Text on the slide: Before work travels, name the media, markets, term and right to edit. Image: Illustrative photo: close-up of the side of a cream leather prototype shoe with a Swoosh made of hundreds of hand-inked blue and red dots, next to a cotton lace (Nike archive photograph; Nike dates the prototype to 1975). It shows a mark being reworked by hand. It does not show a license, a contract or who was entitled to edit the mark.

Slide 08 (P01-08.jpg)
  Credit: Source: Nike, Inc. archive
  Source: https://about.nike.com/en/magazine/nike-swoosh-logo-history
  Alt text: Slide 10 of 10. Text on the slide: Ask what was made, what was paid, and what permission actually moved. Checklist: What was made; What was paid; What permission actually moved. Image: Illustrative photo: close-up of an orange zip-front track jacket with a black pinwheel logo and the word NIKE on the chest (Nike archive photograph; Nike dates the pinwheel to the 1976 Olympic Trials). It shows a mark in use on a product. It does not show what permission was given for it or by whom.
